Author Ruth Keen is the president of Business Ventures Corporation, where she has assisted many small and medium-sized enterprises in improving their finances over the past 40 years. She is renowned as a “Profit Master” for turning losses into profits and is the bestselling author of “The Courage to Profit,” which has been selected by Fupping, a London digital media publisher, as a must-read for business leaders.
From business owners and senior executives to entry-level accountants and sales staff, many often mistakenly believe that as long as the company continues to receive orders and sales grow, operations are sound. It is usually only when they can’t pay salaries, settle accounts payable, lose long-time customers, or discover that they owe significant taxes despite not making much profit that they realize they have made avoidable mistakes.
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